Kellogg’s Cookies & Crackers
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A study in the Wholegrain Snack Market in Brazil and across the world directed the creation of the new concept, having as main premises the visibility of the brand delivering unit on the retail market and the maximum appreciation of the taste and origin of the ingredients. For that, a contemporary and fascinating Appetite Appeal Hero was created, which is mouth-watering. A seal that embraces the whole line was created, as well as a proprietary verbal identity which was subsequently adopted in the communication campaign of the brand: “cerealously Kellogg's”
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taste and origin of the ingredients
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